Japanese youths were welcoming styles from other cultures with wide-open arms. File ID 10435929794 | © Tokyo Fashion | Īlso in the ’80s, Japan saw the rise of the “kawaii” culture thanks to magazines like “Olive” featuring Lolita-style dressing - Victorian-style dresses and whatnot. These subcultures, born out of the Harajuku neighborhood, were daring to experiment with silhouettes, colors, and clothing pieces. Various subcultures arose from that - including the ever-famous Visual Kei. From magazines and music, the Japanese people slowly but surely took on Western culture.īy the time the '70s and '80s rolled around, American-style music like hip-hop and rock were introduced to Japan - so did the fashion styles that came with them. When American soldiers started coming over, tons of Western-style influence was introduced to Japan, which included Western clothing. During this time, the country was still separate from the rest of the world - no influence went in or out of Japan.
UNDERCOVER CLOTHING BRAND FULL
Up until the 1940s, the streets of Japan were still full of people wearing traditional wear like kimonos.
How did this neighborhood become one of the world’s biggest hot spots for streetwear? The Origins Of Japanese Streetwear Taking on a certain style is not just about getting attention, but a sign of dedication to the community as well as their beliefs that surrounds a particular style.Īs we mentioned before, the root of all Japanese streetwear is Shibuya and Harajuku - more the latter than the former. One significant factor that differentiates Japanese streetwear from others is that it’s more than making a fashion statement - it’s a lifestyle choice.
They’re no longer the forefront of Japanese streetwear - now, Western-influenced styles have taken over, with a Japanese twist of course. The original subcultures that started off Japanese streetwear are barely visible today - don’t get me wrong, you still do see groups of them wandering around Harajuku and Cat Street, but the numbers are not as it was before. It’s a wide spectrum that welcomes anything out of the ordinary. Japanese street fashion covers anything and everything - from Harajuku’s original subcultures like babydoll-dressed Lolitas to goth-and-pop-combined Visual Keis. What is Japanese Streetwear?Įxactly what is Japanese streetwear? There’s really no one style to describe this. This neighborhood is basically where Japanese streetwear began. There’s nowhere else that’s better to strut your personality and experiment with a new vibe than Harajuku - you’ll fit in regardless. Here is where every single style imaginable is present - from the abundant and unique subcultures to the ever-changing trendy looks. Japan’s basically the OG of streetwear - a stroll around Harajuku and Shibuya neighborhoods will leave any streetwear enthusiasts buzzing and positively overwhelmed.
Lavishly illustrated with more than 200 photographs and in-depth essays by fashion writers, curators, and colleagues, this book gives readers first time access into Takahashi’s UNDERCOVER, one of the most desired and multidimensional clothing lines in contemporary fashion.If you’ve kept up-to-date with the latest fashion trends and styles, you’d know that streetwear has been dominating the scene recently, and particularly Japanese streetwear - dominating fashion runways worldwide and sweeping the brand collaboration culture. The violent rending and hasty reassembly that characterized his early work, its calculated imperfections and sutured seams, have given way to collections that he himself now calls "sexy and feminine." UNDERCOVER is insightfully curated with fashion-filled chapters devoted to Takahashi’s sketches, graphic work, collaborations, and most innovative designs to date. But Takahashi would blaze an entirely different path to legend and notoriety. Hailing from Gunma Prefecture like his friend NIGO® of *A Bathing Ape®, Takahashi’s long association with the undisputed king of Ura-Harajuku in the early 1990s is now the stuff of local fashion lore. A fixture of the Paris collections for more than ten years-plus seventeen uninterrupted seasons in Tokyo prior to that-Takahashi’s life’s work confirms a maturation from self-conscious artifice and rebel pastiche to a steely, withering elegance all his own. While not quite populist, his generative influences are instead romantic-even gothic. Takahashi Jun’s fashion is not born out of an excessively intellectualized agenda. Details: The first comprehensive book on the work of Jun Takahashi of UNDERCOVER, an icon of Harajuku streetwear and the presumptive heir to the heavy mantle of Japanese deconstruction.
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